GNPLS Social
Client
GNPLSLocation
Greater Noida, IndiaDate
01/04/2023Website
www.podarschoolgn.orgAbout The project
Greater Noida Podar Learn School is the first Podar Network School in the Delhi NCR Region, located in Greater Noida. The school aims to provide a high-quality, progressive education experience, attracting students from across the region. Wise Elephant was tasked with managing their digital presence from the ground up to ensure a strong launch and sustained online visibility.
Objective
The goal was to increase the school’s visibility online, drive engagement through social media, and ultimately, secure student admissions. Wise Elephant provided end-to-end social media management, content marketing, SEO strategies, and paid marketing solutions, including PPC campaigns on Google Ads and YouTube.
Our Approach
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Content Marketing: We developed a cohesive content marketing plan focused on showcasing the school’s educational values, culture, and the key differentiators of the Podar Learn School Network. Regular blog posts, articles, and engaging social media content were produced to attract and inform parents and students.
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Social Media Management: Wise Elephant managed the school’s Instagram, Facebook, and LinkedIn profiles. We created platform-specific content to engage parents, educators, and students, featuring updates, event highlights, and interactive posts to maintain a strong and vibrant social presence.
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Paid Marketing & PPC Campaigns: To maximize reach and drive admissions, we launched targeted PPC campaigns on Google Ads and YouTube, ensuring the school reached the right audience. These campaigns focused on promoting the school’s admissions process, events, and unique offerings. Custom video ads were crafted for YouTube to capture the attention of potential parents, while search and display ads on Google Ads drove traffic to the website.
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SEO & Website Optimization: Our SEO strategy ensured the website ranked well in search engine results, increasing organic traffic. This was complemented by continuous website optimization to improve user experience and conversions.
Result
- Increased visibility across all digital channels, with substantial growth in online engagement.
- High-quality leads generated through the paid Google Ads and YouTube campaigns, significantly boosting student admissions.
- A strong social media following on Instagram and Facebook, with ongoing community engagement.
- Enhanced website traffic and conversion rate due to effective SEO and PPC strategies.
Wise Elephant’s strategic combination of content marketing, social media management, SEO, and paid marketing campaigns, including Google Ads and YouTube, resulted in Greater Noida Podar Learn School achieving its visibility and admissions goals. This project demonstrates our capability to deliver measurable outcomes using comprehensive digital marketing techniques tailored to the educational sector.
